This ensure reporters and media agencies have an easy way of getting in touch with you. If you work with an agency, make sure to include their contact information and verify that information is always up to date. This can be a dedicated media contact or anyone in your company who is responsible for handling day-to-day communications. Include a Media Contact for Your BusinessĬontact information is crucial for any media kit. You can also get creative here and include a timeline overview of your company or use graphs, charts, and other graphical elements to present all the relevant details about your company.Ĭonsider Stripe’s media kit and the timeline overview of their company: Stripe offers an in-depth company timeline. You can use bullet points to make the information easy on the eyes. Regardless of how much information you decide to include, make it concise and organized. Potential deal news or venture capital information.Important numbers that depict your company’s growth, such as the number of employees, customers, products sold, etc.Any notable mentions, awards, or achievements along with a brief description of each.If you have multiple office locations be sure to include all of them and clearly identify the headquarters. Bios of the CEO, founders, and other notable executives.Your overview can be as long or as short you want but you definitely should include the following: Refrain from using any industry jargon and keep it as simple and as clear as possible. You want to include an introduction of your company and provide a description of your company’s mission. However, there are a few essentials that should be included in every media kit.īefore we learn how to make a media kit, let’s walk through these essentials to include one by one, while considering great media kit examples: 1. What Makes a Good Media Kit?Ī media kit varies from one business to another and depends not only on the type of business you run but also on the publications you want to work with. ![]() If you have a media kit ready to go while you’re reaching out to publications, they’ll be more receptive to your pitch, not to mention it will look more professional than scrambling for information at the last minute. ![]() It helps potential investors find relevant information about your business as well, which may lead them to partner with you or invest in your business.īear in mind that a media kit is not a guarantee to get press for your business, rather it helps open the door to getting the press that you want. And, it gives them easy access to your photos, logo, brand colors, and other marketing materials you might have that they can use for their content.Ī media kit also makes it easy for other content publishers-such as bloggers and podcasters-to feature your business through their websites and podcasts. It makes it easy for them to learn what your business is all about and what you have to offer. What is a Media Kit?Ī media kit, also known as a press kit, is a document that contains information about your business as well as resources geared for reporters and publishers. That document is commonly known as a media kit.īefore we jump into this tutorial on how to make a media kit, here is a beautiful design example-one of the premium media kit templates available on GraphicRiver: Beautiful media kit template design. Today we'll walk through how to create a specific document that will make it easier for your business to get free press, and possibly find investors. In fact, it will only take you a little bit of time and effort. Unfortunately, unless you have a big budget, paying for air time or advertising space could prove rather costly.īut, there is a way to get noticed and even featured by the media without blowing through your budget. ![]() It leads to major exposure and traffic which in turn generates more sales and gives you social proof that you can proudly display on your website. One of the best ways to get your small business noticed is to get featured in major publication or appear on local TV.
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